Our Story

Our story

From our roots to your kitchen.

Born in Rajasthan. Settled in Hyderabad. Inspired by India.

Jyothi Vyas and Surya Vyas, founders of KuMa
What we choose to eat at home, we should be proud to offer to our customers.
Why KuMa began

Every brand begins with a reason. For us, it began with our roots, our family and that simple belief.

KuMa – The Flavours of India was born from the vision of Jyothi Vyas and Surya Vyas, originally from Rajasthan and now settled in Hyderabad. And that idea became KuMa.

KuMa founders Jyothi Vyas and Surya Vyas
Meet the founders

Jyothi Vyas & Surya Vyas

Born in RajasthanSettled in HyderabadInspired by India

Two people with a simple dream — to build an Indian brand that brings authentic flavours, traditional ingredients and carefully selected products from different parts of India to consumers across the country.

One kitchen. One vision. One growing journey.

Where we are today

A growing brand — and proud of the journey.

Today, IndiRoots Global Agro LLP operates across multiple parts of the food and consumer-products value chain. Our growth is happening one product, one customer and one relationship at a time.

What we do

ResellersRepackersDistributorsWholesalersRetailers

Where you’ll find KuMa

irgagro.comAmazonInstamartFlipkartOther online platforms
Our bigger dream

From trading brand to a true Indian food maker.

We don’t want KuMa to remain only a trading or reselling brand. Our long-term vision is to build KuMa into an Indian food brand with its own manufacturing and processing capabilities — gradually taking greater care of every step:

  1. Sourcing
  2. Processing
  3. Quality
  4. Packaging
  5. Manufacturing
  6. Distribution
  7. Customer

This journey will take time. And that’s okay.

We believe in slow, steady and sustainable growth rather than trying to become everything overnight.

Our promise

A simple philosophy

What we eat,we serve.
What we source,we care about.
What we sell,we stand behind.
What we build,we build for the long term.

We may be a growing brand today. But our vision is much bigger.

From our home to your home.
From India’s roots to every kitchen.

KuMa – The Flavours of India · A brand by IndiRoots Global Agro LLP